After friendly partial-disagreement with my fellow illustrator about the monetary or whatever value of technical knowledge, I brought forth what I felt was the more valuable realm of information: wisdom and strategy. I kind of count them as one thing, strategy being the physical channel for wisdom within illustration.
Why does one artist have a career that excels and another's, perhaps equally talented, flounders? How did artist X land
that job, when that industry is impossible to crack? How did this other artist make that important person's acquaintance?
These, aspiring artist, are the real questions. Technical knowledge is available and ancient, it has value insofar as individuals store it up and can dole it out. It's also incumbent on you to learn it, somehow. Wisdom, however, is very difficult to teach, and how one plays it out in their career is unique to their era and circumstance. It is extremely valuable, and fugitive.
(L): Please, won't someone reprint this book?
One can read Andrew Loomis, for instance, and gain all sorts of great technical knowledge. But were you to read a book where he discussed his career: the choices he made, how he networked, negotiated, weighed opportunities and passed on others... if you did that you'd simply have interesting non-fiction. Most of it would not be useful anymore--industries change, markets change, personnel change, technologies change. Yet if you were a less successful illustrator in Loomis' day, which body of knowledge would you
really want him to open up about? The technical stuff Loomis taught, while excellent, was itself a re-presentation and explanation of things that were already known and could have been learned elsewhere. Loomis compiled and added his own trial-and-error. But the little, secret moves that he made from client to client, job to job...at the time, that stuff was gold. After all, wouldn't Loomis have really loved to learn those things from Leyendecker and Rockwell, both of whom as contemporaries had vastly more successful careers, but who probably had also mastered the technical stuff Loomis taught? I think so.
By strategy I do not mean manipulation--that's one strategy, sure, but not one I'd ever recommend you use; it's an aggressive short game, likely to burn you. Deservedly. Still, in any given year there are all sorts of opportunities one can create or participate in, all sorts of decisions that can turn a career, leaps of faith that can revolutionize, and so on.
(L:) Interesting non-fiction.
This is a little vague. I know. It covers all sorts of things though from self-promotion, to what jobs one takes and why. It factors into what sacrifices you're willing to make, financially or otherwise, for the sake of larger goals. It includes the habit or practice of even having larger goals, and what to include in them. In one sense, it's everything you do when you're not making marks. When you're making marks, you're using your technique. The rest of the time, and underneath it all, you're operating on some strategy. If you have no strategy, well that's your strategy. Good luck.
Occasionally, I've known illustrators who will open up privately on this front, and I always feel privileged. Some of them are open about this stuff in general, and they are a rare breed. The closer I am with my artist friends, the more we share this kind of information with each other. The more we respect each other and genuinely want each other to excel, the more we talk at this level. Yet, inevitably, we all hold some cards close to our chests, even among each other.
Yet, among those same illustrator friends, we easily and openly talk all matter of technique. There are very few, if any, technical secrets among us. Instinctively, I think we know what body of knowledge is really valuable. The choices we make in our lives are context and time-sensitive. If I hold them close, I stand to gain from this real hard-earned wisdom. Some years down the road, it'll be less important, less relevant, and I'll find it easier to discuss those things openly. If I teach you to use a product or technique, I may save you many headaches and even many hours. If I teach you some hard-earned life-lesson or philosophy, I could save you
years.
I'm not even saying I'm a sage in this matter. I'm not. But I know that I have learned many things. These are the things I would go back in time and teach myself, because it took years to learn them, and I was intentional in trying to make sense of these sorts of issues. Others are wiser than myself, and in most cases are reaping the harvest of that wisdom, coupled with excellent technique.
So when I give portfolio reviews to artists, I'll often give some nuts-and-bolts, but I'll often slide in a little wisdom--some strategy, some way of thinking about the big picture, or life. I often think the artist will take mental note of the technical and be excited to try it, but here's my advice: take to heart the bit of wisdom more. It may ring hollow because you're looking for some nut or bolt to add to your toolbox, but really think about it first. This stuff you can't learn in any book, any degree program (unless you have talented instructors who teach openly from their wisdom, not just technique), but only by years of success, failure, and time spent reflecting on it all. If an artist discusses something more philosophical with you, treasure it.